UK Based Intergrated Electronic Marketing

Search by tag 'Campaign Management'

Introduction


Tags: Event Management, Campaign Management, Data Management, Emails, Surveys

MailAgent is an integrated, customisable marketing system that has been designed to increase the effectiveness of your marketing with immediately visible results. See how easy the MailAgent Systems are to use, take the Live System Tour and get a real life walk through the service. MailAgent can be managed in-house as a simple self-service package, the system can be increased to a fully managed and completely customised service allowing the clients complete flexibility in campaigns. Realtime tracking and visual reporting shows exactly where...

Direct Mailing


Tags: Automatic Audiences, Campaign Management, Data Management, Direct Mail

Direct Mailing you may say is nothing new

Social Media


Tags: Campaign Management, Social Media

MailAgent's Social Media integration cuts out another part of the marketing process to make your lives more simple. This now means that you are able to easily (at the click of a couple of buttons!) publish your emails, landing pages and survey campaigns directly to Facebook, LinkedIn and Twitter.

Testing Times


Tags: Campaign Management, Data Management, Marketing, Usability Testing

The e-medium is a direct marketer's dream come true and one of the most effective tools in the business of testing.  On average, 80% of responses come within 48 hours of the dispatch of the campaign, so it offers a cheap and efficient method of doing what every direct marketer loves to do best: TEST   There is no limit to the variables that can be reasonably tested by email, but, like all other forms of testing, some key rules apply which, if overlooked can be disastrous.  Segment Size  The results on which you are basing your decisions...

The Secret Of Good Lists


Tags: Campaign Management, Data Management, Direct Mail, Emails, List Management, Marketing, Tracking

We're often asked if we can provide lists for our clients and what sort of considerations to take into account when looking for lists to rent.   Mailing a bad list can lead you to assume (incorrectly) that cold lists don't work.  Remember: the list is THE most important factor in any email campaign - far more than the creative or the timing.  Get your list wrong and you can forget the rest. How To find a good List Brokers  A good reputable list broker is the best starting point. Look for a company with a long track record with...

Mastering Metrics


Tags: Campaign Management, Data Management, Deliverability of Solutions, Direct Mail, Email Newsletters, Emails, HTML Coding and Design, HTML Templates, List Management, Marketing, Online, Telemarketing, Tracking

The glory of online marketing is that with the right technology, everything can be measured.  It's true that, compared to conventional paper-based direct marketing, online marketing offers greater depth and variety of customer feedback, and it's all available so fast. In 48 hours, over 80% of your email response will be known. You'll be able to see when the email was opened, what was clicked on and what the customer went on to do.   We no longer live in an age where 50% of our advertising is wasted but we don't know which 50%. Marketing...

News About Spam


Tags: Campaign Management, Marketing, Online, Privacy, Spam

I am confident in saying that 100% of our customers want spam to be made illegal. Many email customers tell us that they are fed up with spam: so fed up that they'd like to see government get tough on senders of unsolicited messages and take steps to criminalise it.  And people are asking for action to put warning labels on explicit pornographic emails.  Identify Theft - A Growing Concern  A high percentage of UK consumers have already been the victims of identity theft. This rapidly growing crime is rampant, particularly in the area of...

Surveys, How Useful Are They?


Tags: Campaign Management, Data Management, Marketing, Online, Surveys

Surveys are a fantastic way of getting all sorts of useful information from your client base.  The best way to ensure your target group has the opportunity to view and complete them is to connect them to your email campaigns. In the past, MailAgent has carried out surveys with campaigns for a number of its clients and found them to be an excellent way of learning if they are enjoying the content that is being sent.   You don't need to try and second-guess what your clients think of the products and services you are providing, you can ask...

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