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Mastering Metrics


Tags: Campaign Management, Data Management, Deliverability of Solutions, Direct Mail, Email Newsletters, Emails, HTML Coding and Design, HTML Templates, List Management, Marketing, Online, Telemarketing, Tracking

The glory of online marketing is that with the right technology, everything can be measured.  It's true that, compared to conventional paper-based direct marketing, online marketing offers greater depth and variety of customer feedback, and it's all available so fast. In 48 hours, over 80% of your email response will be known. You'll be able to see when the email was opened, what was clicked on and what the customer went on to do.   We no longer live in an age where 50% of our advertising is wasted but we don't know which 50%. Marketing...

Love Your Customers: Email Best Practice


Tags: Direct Mail, Email Newsletters, Emails, Marketing, Online

What does the term 'best practice' mean in relation to email marketing?  Your customers are your key assets. Without them you have no sales. Yet you'd be surprised how badly we listen and respond to our customers when we don't see them face-to-face.  Here are a few ways to let your customers feel good about your company.  Ask Their Permission  Its important to check your audience wants to hear from you. It makes good commercial sense to focus on fewer contacts and get better response rates.  Check Preferences  While you're asking if...

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