UK Based Intergrated Electronic Marketing

Search by tag 'Emails'

Introduction


Tags: Event Management, Campaign Management, Data Management, Emails, Surveys

MailAgent is an integrated, customisable marketing system that has been designed to increase the effectiveness of your marketing with immediately visible results. See how easy the MailAgent Systems are to use, take the Live System Tour and get a real life walk through the service. MailAgent can be managed in-house as a simple self-service package, the system can be increased to a fully managed and completely customised service allowing the clients complete flexibility in campaigns. Realtime tracking and visual reporting shows exactly where...

HTML Coding And Design


Tags: Bespoke Development, Emails, HTML Coding and Design, HTML Templates

Working with HTML for email is a completely different art to writing HTML for a website or indeed using a content management facility. Read on to find out more!   HTML Templates and HTML Editors Even though an online HTML editor can be the perfect solution when it comes to editing HTML.  HTML editors can introduce a lot of gremlins which to the untrained eye could result in hours trying to correct something that was so simple at the outset. To cure this, MailAgent have developed a bulletproof way for people to create emails within a defined...

Email Marketing


Tags: Emails

Using MailAgent for E- mail Marketing will help reduce your costs and enable you to take control of your campaigns. We provide a platform from where you can create, edit, test, broadcast and monitor each recipient's response to your emails real-time.An easy 6-step process from email creation to sending. Lower your costs and take control of your campaigns. We provide a technically very capable platform from where you can create, edit, test, broadcast and most importantly monitor each recipient's response to your emails real-time.Unlike other...

The Secret Of Good Lists


Tags: Campaign Management, Data Management, Direct Mail, Emails, List Management, Marketing, Tracking

We're often asked if we can provide lists for our clients and what sort of considerations to take into account when looking for lists to rent.   Mailing a bad list can lead you to assume (incorrectly) that cold lists don't work.  Remember: the list is THE most important factor in any email campaign - far more than the creative or the timing.  Get your list wrong and you can forget the rest. How To find a good List Brokers  A good reputable list broker is the best starting point. Look for a company with a long track record with...

EU Directive Action List


Tags: Data Management, Emails, Marketing, Online, Privacy, Spam, Telemarketing

Now is a good time to put your house in order following the implementation of the EU Directive on Privacy and Communications. It is worth adopting some of the advice in your e-marketing activities. 1. Mail your customers to ask them to opt-in to receiving further emails and newsletters from you.   2. Have a Plan B for contacting customers - it may require you to phone or write to ask their permission to email them.   3. Check the status of your database and see what permissions you have in place.  4. Consider using incentives to...

Mastering Metrics


Tags: Campaign Management, Data Management, Deliverability of Solutions, Direct Mail, Email Newsletters, Emails, HTML Coding and Design, HTML Templates, List Management, Marketing, Online, Telemarketing, Tracking

The glory of online marketing is that with the right technology, everything can be measured.  It's true that, compared to conventional paper-based direct marketing, online marketing offers greater depth and variety of customer feedback, and it's all available so fast. In 48 hours, over 80% of your email response will be known. You'll be able to see when the email was opened, what was clicked on and what the customer went on to do.   We no longer live in an age where 50% of our advertising is wasted but we don't know which 50%. Marketing...

Love Your Customers: Email Best Practice


Tags: Direct Mail, Email Newsletters, Emails, Marketing, Online

What does the term 'best practice' mean in relation to email marketing?  Your customers are your key assets. Without them you have no sales. Yet you'd be surprised how badly we listen and respond to our customers when we don't see them face-to-face.  Here are a few ways to let your customers feel good about your company.  Ask Their Permission  Its important to check your audience wants to hear from you. It makes good commercial sense to focus on fewer contacts and get better response rates.  Check Preferences  While you're asking if...

Creating Compelling E-Mail Copy


Tags: Deliverability of Solutions, Direct Mail, Emails, Marketing, Unsubscribe

How do you make an email interesting and one of the few not to fall victim to the delete button? Say It Clearly  The subject line is the first thing people will read. It has to capture the imagination of the reader and entice them to explore further. With a nanosecond to play with, bold and brassy is the order of the day. Try not to be too clever, just get straight to the poin: why should this email should be opened? Don't Be Coy  There's no time for elegant introductions, well-developed arguments or philosophical debates: get to the point...

How To Get Your Email Opened?


Tags: Direct Mail, Emails, Marketing, Online

What is a 'normal' open rate? We're always being asked what is a "normal" open rate for email campaigns. It's a tough question to answer because so much depends on what the communication is and how expected and wanted the email is.  But as a rule of thumb, you can expect up to a 50% open rate for a top-notch opt-in email newsletter, though nearer 25% is more average.  And then again cold prospecting varies greatly depending on the quality of the list and the attractiveness of the offer.  Building a good email list Getting a good list is...

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