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HTML Coding And Design


Tags: Bespoke Development, Emails, HTML Coding and Design, HTML Templates

Working with HTML for email is a completely different art to writing HTML for a website or indeed using a content management facility. Read on to find out more!   HTML Templates and HTML Editors Even though an online HTML editor can be the perfect solution when it comes to editing HTML.  HTML editors can introduce a lot of gremlins which to the untrained eye could result in hours trying to correct something that was so simple at the outset. To cure this, MailAgent have developed a bulletproof way for people to create emails within a defined...

Mastering Metrics


Tags: Campaign Management, Data Management, Deliverability of Solutions, Direct Mail, Email Newsletters, Emails, HTML Coding and Design, HTML Templates, List Management, Marketing, Online, Telemarketing, Tracking

The glory of online marketing is that with the right technology, everything can be measured.  It's true that, compared to conventional paper-based direct marketing, online marketing offers greater depth and variety of customer feedback, and it's all available so fast. In 48 hours, over 80% of your email response will be known. You'll be able to see when the email was opened, what was clicked on and what the customer went on to do.   We no longer live in an age where 50% of our advertising is wasted but we don't know which 50%. Marketing...

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