Search by tag 'Marketing'

SMS Marketing

Tags: Marketing, SMS

MailAgent has been enabling its clients to broadcast SMS from within the platform for nearly

Testing Times

Tags: Campaign Management, Data Management, Marketing, Usability Testing

The e-medium is a direct marketer's dream come true and one of the most effective tools in the business of testing.

The Secret Of Good Lists

Tags: Campaign Management, Data Management, Direct Mail, Emails, List Management, Marketing, Tracking

We're often asked if we can provide lists for our clients and what sort of considerations to take into account when looking for lists to rent.

EU Directive Action List

Tags: Data Management, Emails, Marketing, Online, Privacy, Spam, Telemarketing

Now is a good time to put your house in order following the implementation of the EU Directive on Privacy and Communications. It is worth adopting some of the advice in your e-marketing activities. 1. Mail your customers to ask them to opt-in to receiving further emails and newsletters from you.

Top 10 Tips: How To Get More From Your Email Campaigns

Tags: Direct Mail, Email Newsletters, Emails, Marketing, Online

Emails Your Customers Will Love

Mastering Metrics

Tags: Campaign Management, Data Management, Deliverability of Solutions, Direct Mail, Email Newsletters, Emails, HTML Coding and Design, HTML Templates, List Management, Marketing, Online, Telemarketing, Tracking

The glory of online marketing is that with the right technology, everything can be measured.

Love Your Customers: Email Best Practice

Tags: Direct Mail, Email Newsletters, Emails, Marketing, Online

What does the term 'best practice' mean in relation to email marketing?

News About Spam

Tags: Campaign Management, Marketing, Online, Privacy, Spam

I am confident in saying that 100% of our customers want spam to be

How Could The EU Directive Affect Your Business?

Tags: Marketing, Online, Privacy

When the EU directive on e-communications came into force, it fundamentally changed the nature of e-business in Europe. The new legislation outlawed the use of electronic channels for marketing, including fax, text messages and email without, the prior consent of the recipient. What this meant was that all your existing customers needed to be opted-in (i.e. have given their explicit agreement) to receiving ongoing marketing messages.

Creating Compelling E-Mail Copy

Tags: Deliverability of Solutions, Direct Mail, Emails, Marketing, Unsubscribe

How do you make an email interesting and one of the few not to fall victim to the delete button? Say It Clearly

How To Get Your Email Opened?

Tags: Direct Mail, Emails, Marketing, Online

What is a 'normal' open rate? We're always being asked what is a "normal" open rate for email campaigns. It's a tough question to answer because so much depends on what the communication is and how expected and wanted the email is.

Online Fraud?

Tags: Data Management, Marketing, Online, Privacy

It was a clever fraud, mimicking the real barclays.co.uk home site and nearly fooling over 400 customers into revealing highly sensitive information. So good were the people behind it that within 20 minutes of a warning note appearing on the real Barclays home page it was also on the fake one. The Barclays email that directed customers to the fake site is an example of 'phishing' - using spam to lure computer users to websites cloaked to look like reputable companies and to deceive them into divulging personal financial data.

Surveys, How Useful Are They?

Tags: Campaign Management, Data Management, Marketing, Online, Surveys

Surveys are a fantastic way of getting all sorts of useful information from your client base.

Challenges Of Multi-Country Campaigns

Tags: Emails, Marketing, Online, Systems Integration

The explosion in e-marketing has opened up new fields of global possibility to even the smallest of companies with websites accessible from any part of the world. How do you appeal to worldwide audiences who don't all speak your language, and how do you combine local cultural references with global brand values?

What Are The Odds?

Tags: E-Gambling, Emails, Marketing, Online

E-gambling is one of the big success stories of e-commerce and e-marketing. In the UK between 2009 and 2010, 4% of adults had bet online.

Marketers Need More Focus On Results

Tags: Direct Mail, Emails, Marketing, Online

Why is marketing not held in higher regard and represented more widely on boards across the country? The reason for this apparent lack of credibility stems from a widespread failure to deliver concrete evidence of return on investment (ROI) on marketing spend. When the budgets get slashed in these belt-tightening times, marketing is bound to suffer as a consequence.