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SMS Marketing


Tags: Marketing, SMS

MailAgent has been enabling its clients to broadcast SMS from within the platform for nearly  ten years.  We have partnered and integrated with some of the industries leading providers on behalf of our clients. To support our clients, we have selected providers who are able to provide a quality of service which is very high. SMS Marketing can be used in a number of different ways and in particular it is used by our clients for immediate and personalised event reminders, urgent customer information updates and timely messaging.  Used in...

Testing Times


Tags: Campaign Management, Data Management, Marketing, Usability Testing

The e-medium is a direct marketer's dream come true and one of the most effective tools in the business of testing.  On average, 80% of responses come within 48 hours of the dispatch of the campaign, so it offers a cheap and efficient method of doing what every direct marketer loves to do best: TEST   There is no limit to the variables that can be reasonably tested by email, but, like all other forms of testing, some key rules apply which, if overlooked can be disastrous.  Segment Size  The results on which you are basing your decisions...

The Secret Of Good Lists


Tags: Campaign Management, Data Management, Direct Mail, Emails, List Management, Marketing, Tracking

We're often asked if we can provide lists for our clients and what sort of considerations to take into account when looking for lists to rent.   Mailing a bad list can lead you to assume (incorrectly) that cold lists don't work.  Remember: the list is THE most important factor in any email campaign - far more than the creative or the timing.  Get your list wrong and you can forget the rest. How To find a good List Brokers  A good reputable list broker is the best starting point. Look for a company with a long track record with...

EU Directive Action List


Tags: Data Management, Emails, Marketing, Online, Privacy, Spam, Telemarketing

Now is a good time to put your house in order following the implementation of the EU Directive on Privacy and Communications. It is worth adopting some of the advice in your e-marketing activities. 1. Mail your customers to ask them to opt-in to receiving further emails and newsletters from you.   2. Have a Plan B for contacting customers - it may require you to phone or write to ask their permission to email them.   3. Check the status of your database and see what permissions you have in place.  4. Consider using incentives to...

Mastering Metrics


Tags: Campaign Management, Data Management, Deliverability of Solutions, Direct Mail, Email Newsletters, Emails, HTML Coding and Design, HTML Templates, List Management, Marketing, Online, Telemarketing, Tracking

The glory of online marketing is that with the right technology, everything can be measured.  It's true that, compared to conventional paper-based direct marketing, online marketing offers greater depth and variety of customer feedback, and it's all available so fast. In 48 hours, over 80% of your email response will be known. You'll be able to see when the email was opened, what was clicked on and what the customer went on to do.   We no longer live in an age where 50% of our advertising is wasted but we don't know which 50%. Marketing...

Love Your Customers: Email Best Practice


Tags: Direct Mail, Email Newsletters, Emails, Marketing, Online

What does the term 'best practice' mean in relation to email marketing?  Your customers are your key assets. Without them you have no sales. Yet you'd be surprised how badly we listen and respond to our customers when we don't see them face-to-face.  Here are a few ways to let your customers feel good about your company.  Ask Their Permission  Its important to check your audience wants to hear from you. It makes good commercial sense to focus on fewer contacts and get better response rates.  Check Preferences  While you're asking if...

News About Spam


Tags: Campaign Management, Marketing, Online, Privacy, Spam

I am confident in saying that 100% of our customers want spam to be made illegal. Many email customers tell us that they are fed up with spam: so fed up that they'd like to see government get tough on senders of unsolicited messages and take steps to criminalise it.  And people are asking for action to put warning labels on explicit pornographic emails.  Identify Theft - A Growing Concern  A high percentage of UK consumers have already been the victims of identity theft. This rapidly growing crime is rampant, particularly in the area of...

Creating Compelling E-Mail Copy


Tags: Deliverability of Solutions, Direct Mail, Emails, Marketing, Unsubscribe

How do you make an email interesting and one of the few not to fall victim to the delete button? Say It Clearly  The subject line is the first thing people will read. It has to capture the imagination of the reader and entice them to explore further. With a nanosecond to play with, bold and brassy is the order of the day. Try not to be too clever, just get straight to the poin: why should this email should be opened? Don't Be Coy  There's no time for elegant introductions, well-developed arguments or philosophical debates: get to the point...

How To Get Your Email Opened?


Tags: Direct Mail, Emails, Marketing, Online

What is a 'normal' open rate? We're always being asked what is a "normal" open rate for email campaigns. It's a tough question to answer because so much depends on what the communication is and how expected and wanted the email is.  But as a rule of thumb, you can expect up to a 50% open rate for a top-notch opt-in email newsletter, though nearer 25% is more average.  And then again cold prospecting varies greatly depending on the quality of the list and the attractiveness of the offer.  Building a good email list Getting a good list is...

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