UK Based Intergrated Electronic Marketing

Search by tag 'Privacy'

EU Directive Action List


Tags: Data Management, Emails, Marketing, Online, Privacy, Spam, Telemarketing

Now is a good time to put your house in order following the implementation of the EU Directive on Privacy and Communications. It is worth adopting some of the advice in your e-marketing activities. 1. Mail your customers to ask them to opt-in to receiving further emails and newsletters from you.   2. Have a Plan B for contacting customers - it may require you to phone or write to ask their permission to email them.   3. Check the status of your database and see what permissions you have in place.  4. Consider using incentives to...

News About Spam


Tags: Campaign Management, Marketing, Online, Privacy, Spam

I am confident in saying that 100% of our customers want spam to be made illegal. Many email customers tell us that they are fed up with spam: so fed up that they'd like to see government get tough on senders of unsolicited messages and take steps to criminalise it.  And people are asking for action to put warning labels on explicit pornographic emails.  Identify Theft - A Growing Concern  A high percentage of UK consumers have already been the victims of identity theft. This rapidly growing crime is rampant, particularly in the area of...

Online Fraud?


Tags: Data Management, Marketing, Online, Privacy

It was a clever fraud, mimicking the real barclays.co.uk home site and nearly fooling over 400 customers into revealing highly sensitive information. So good were the people behind it that within 20 minutes of a warning note appearing on the real Barclays home page it was also on the fake one. The Barclays email that directed customers to the fake site is an example of 'phishing' - using spam to lure computer users to websites cloaked to look like reputable companies and to deceive them into divulging personal financial data.  Similar cases...

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