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Creating Compelling E-Mail Copy

Tags: Deliverability of Solutions, Direct Mail, Emails, Marketing, Unsubscribe

How do you make an email interesting and one of the few not to fall victim to the delete button? Say It Clearly  The subject line is the first thing people will read. It has to capture the imagination of the reader and entice them to explore further. With a nanosecond to play with, bold and brassy is the order of the day. Try not to be too clever, just get straight to the poin: why should this email should be opened? Don't Be Coy  There's no time for elegant introductions, well-developed arguments or philosophical debates: get to the point...