UK Based Intergrated Electronic Marketing

Event Management

Solutions / Event Management

In addition to the standard data capture and data management that the MailAgent Direct Marketing platform offers, MailAgent can also offer an Event Management System which can cater for one-off events to multiple targeted events attended by thousands of people. Whatever size the event is, knowing who to target and when can make or break the viability of an event.

An event can be created very quickly and real-time registrations can be managed immediately through the MailAgent Event Management System. All data is directly transacted in the database so that any transactional details can be synchronised with corporate CRM systems for complete contact management.

The MailAgent Event Management System enables customers to reach the most unreachable of contacts guaranteeing that an event targets all interested parties.

The MailAgent Event Management System incorporates the MailAgent direct marketing database. Clients will know who has been invited, registered and received confirmation emails with the touch of a button. For ease of management event organisers can also find out which sessions are fully booked, not attended or even have a waiting list.

The system generated Automatic Audiences enables clients to fully communicate with potential attendees, clients can send out targeted booster emails, reminder emails and even reminder SMS’s to contacts. Even though the Event Module has been designed to cope with the most complex of requirements, the process is so simple to manage, whatever function is required, whether it’s updating an individual's specific registration details or updating the complete "wait-list" to "registered" or even managing multiple events, locations, sessions or group segmentation.

The system does the hard work, producing all the content for the administration pages, the confirmation emails and landing pages, all of this is done automatically on creation of the event itself.

Contact us to discuss your requirements in more detail.


MailAgent Ltd
John Dickinson Enterprise Centre
London Road Herts. HP3 9QU
Tel: 0333 577 0153
Fax: 01442 242 484

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