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Mastering Metrics

Tags: Campaign Management, Data Management, Deliverability of Solutions, Direct Mail, Email Newsletters, Emails, HTML Coding and Design, HTML Templates, List Management, Marketing, Online, Telemarketing, Tracking

The glory of online marketing is that with the right technology, everything can be measured.  It's true that, compared to conventional paper-based direct marketing, online marketing offers greater depth and variety of customer feedback, and it's all available so fast. In 48 hours, over 80% of your email response will be known. You'll be able to see when the email was opened, what was clicked on and what the customer went on to do.   We no longer live in an age where 50% of our advertising is wasted but we don't know which 50%. Marketing...

Creating Compelling E-Mail Copy

Tags: Deliverability of Solutions, Direct Mail, Emails, Marketing, Unsubscribe

How do you make an email interesting and one of the few not to fall victim to the delete button? Say It Clearly  The subject line is the first thing people will read. It has to capture the imagination of the reader and entice them to explore further. With a nanosecond to play with, bold and brassy is the order of the day. Try not to be too clever, just get straight to the poin: why should this email should be opened? Don't Be Coy  There's no time for elegant introductions, well-developed arguments or philosophical debates: get to the point...

Shopping In The Office

Tags: Deliverability of Solutions, Direct Mail, Emails, Online

A favourite topic of debate in email marketing is where and when to email customers. Do you target them at home when they have more time to read your email, or at work?  Logically you'd assume that home or leisure-related topics - holidays, food shopping - would be better mailed to a home address.  What and where is the best way to target these customers? Where are your customers going to look at your email? Speed of Access  One of the biggest reasons why people may use the office for online shopping could be centred on the speed of access,...

Deliverability: The Solutions

Tags: Deliverability of Solutions

  MailAgent can help you monitor results and keep a constant check on deliverability. With its ability to track real-time results, MailAgent lets you watch responses roll in. At the click of the mouse you can track all the details of responders, from who has opened an email and at what time, right down to which items have been clicked and how often that person has responded to other email campaigns.  You can even look at a live version of your email and see where the hottest and most clicked parts of your email are so you can fine-tune the...

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