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Testing Times

Tags: Campaign Management, Data Management, Marketing, Usability Testing

The e-medium is a direct marketer's dream come true and one of the most effective tools in the business of testing.  On average, 80% of responses come within 48 hours of the dispatch of the campaign, so it offers a cheap and efficient method of doing what every direct marketer loves to do best: TEST   There is no limit to the variables that can be reasonably tested by email, but, like all other forms of testing, some key rules apply which, if overlooked can be disastrous.  Segment Size  The results on which you are basing your decisions...

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